SOCIAL MEDIA
We implemented a data-driven social media strategy to establish Akriti Gulati as a leading sustainable fashion brand. By leveraging Instagram, Facebook, and Pinterest, we created engaging content such as behind-the-scenes glimpses, styling tips, and customer testimonials. We launched interactive campaigns, including polls, Q&A sessions, and reels, to increase engagement. Additionally, we used targeted paid advertising to expand the brand’s reach, ensuring the right audience discovered Akriti Gulati’s unique offerings. Hashtag campaigns and influencer collaborations further amplified social media growth, leading to a significant rise in followers and interactions. Authentic Brand Storytelling We worked to craft a compelling brand narrative that highlighted its commitment to natural ingredients, sustainability, and cruelty-free practices. The brand story focused on the importance of skin nourishment and self-care, encouraging consumers to move away from unrealistic beauty standards.
