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O h ! P u h l e e e z

Brand Overview

Payal Dawar is a new Indian ethnic wear brand that blends tradition with contemporary style. With a passion for preserving India's rich cultural heritage, the brand offers a curated selection of sarees, kurti sets, lehenga sets, and more. Every piece reflects craftsmanship, creativity, and dedication, empowering women to express their unique identity with confidence and grace.


Project Description

Payal Dawar approached our digital marketing agency to establish a strong online presence, build brand awareness, and drive sales. The goal was to position the brand as a go-to destination for modern ethnic wear while reaching a wider audience through digital marketing strategies.

  • SOCIAL MEDIA

    Created visually stunning content showcasing the brand’s latest ethnic collections. Engaged audiences with interactive posts, styling tips, and behind-the-scenes content. Leveraged Instagram and Facebook ads to reach potential customers interested in ethnic fashion. Launched festive campaigns featuring limited-edition collections and special offers. Utilized user-generated content and customer testimonials to build brand trust.